Head of Digital Marketing & Performance

Head of Digital Marketing & Performance \nLocation - Liverpool \nHours - Monday – Friday \nContract type - Permanent \nSalary - Generous Base Salary \n\nWe’re looking for a commercially driven Head of Digital Growth to lead acquisition, retention and performance across the Love2shop brand portfolio. \nThis is a high-impact role with clear accountability for traffic, customer growth, channelperformance, and revenue delivery. You’ll turn trading priorities into digital activity that drives measurable commercial outcomes. \nThis isn’t just about running channels; it’s about owning performance, making smart decisions, and delivering results. \n \nThe role:\n\nOwning acquisition and retention strategy across PPC, SEO, Paid Social, CRM, Email, Affiliates, Display and Content \nDelivering qualified traffic, customer growth and ROI aligned to trading and revenue targets \nAlign channel plans with trading, onsite performance and key campaigns \nWorking closely with Finance on CAC, LTV, forecasting and ROI performance \nLeading weekly performance reviews, driving optimisation and continuous improvement \nOwning forecasting, insight and board-level reporting for digital performance \nManaging agencies and internal specialists against clear KPIs and budgets \nIdentifying growth opportunities through data, audience insight and customer behaviour \nMaintaining strong control of digital spend, governance and measurement \nDriving a test-and-learn culture to unlock new growth levers \n \nWhat we’re looking for:\n\nProven experience leading digital growth / performance marketing at scale \nStrong track record of delivering commercial outcomes, not just activity \nExperience working closely with e-commerce, trading or commercial teams \nHighly analytical with strong forecasting and performance management capability \nConfident influencing senior stakeholders and presenting at board level \nComfortable operating in a high-accountability, results-driven environment \nStrong understanding of ROI, budget control and performance governance \nExperience in a multi-channel or multi-brand environment preferred \n \nWhy join us:\n\nA commercially focused role with real ownership and impact \nClose partnership with senior leadership \nOpportunity to shape and scale digital performance across a recognised brand portfolio \nCollaborative, growth-focused environment \n \nBenefits: \n•    25 days’ holiday per year, plus bank holidays \n•    Company pension scheme \n•    UK health care cover \n•    Staff Everyday Benefits card offering discounts with multiple retailers (10%) \n•    Corporate travel scheme with Merseyrail, Northern rail, Arriva & Transport for Wales \n•    Fabulous kitchen space which offers free refreshments  \n•    Faith room open to all denominations along with dedicated kitchen space for Halal and Kosher food preparation \n•    Cycle to work scheme  \n•    Family friendly leave \n•    Community volunteering policy which allows you 2 days per year to support the community with charitable events \n \nYou may have experience in the following: Head of Digital Marketing, Head of Performance Marketing, Head of Digital Growth, Digital Marketing Director, Performance Marketing Director, Growth Marketing Manager, Senior Digital Marketing Manager, Head of Acquisition, Digital Acquisition Manager, Head of CRM, Head of Paid Media, Digital Channel Manager, eCommerce Marketing Manager, Head of SEO and PPC, etc. \n\nREF-(Apply online only)